I Want It All - Promotional Video

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Screenshot from the video

Queen returned after a two and a half year sabbatical with a new album, The Miracle and a new single, I Want It All, in the summer of 1989. The single marked a change in Queen's approach to the business aspect of their career. After years of disagreements over whose track would be released as the next A-side (and therefore get a larger percentage of the royalties), the band had taken the initiative to credit all songs on the new album and its subsequent singles to "Queen" - splitting the royalties equally. This approach gave them a stronger sense of unity, which was reflected in the imaginative artwork for the album and all of its singles.

I Want It All was a sizable hit, reaching number 3 in the UK and number 1 in several other territories. Its video was designed to maintain that Queen were still a functioning unit as well as a functioning live band, which by this time, was sadly not the case. To this end, David Mallet concocted a basic performance video complete with sixteen Super Trouper spotlights and twelve Dino light stands which were fifty foot high and usually used to light football stadiums.

The promo, shot in Cinemascope and in a mixture of colour and monochrome, was first released on home video as part of The Miracle EP. It was then featured on Greatest Flix II and Classic Queen in 1991, and is now available on the Greatest Video Hits 2 DVD.

And yes, that is a Cross leather jacket Roger is wearing throughout!

Credits

Version Name Artist Recorded Format Length Director Filming Location
Standard Version I Want It All Queen April 1989 Video 4.02 David Mallet Unknown

Availability